Social Media Content planning can be difficult, and draining, as a creative. Between client work, blog post writing, educational resources, freebies, etc. Content Creation can sometimes become the most overwhelming task that tips the barrel. So, from one creative to another, here are of my three best tips to planning out your social media content.
Without further ado, let’s get started! 🙂
Let’s talk about Brand Consistency.
First up, a big key in gaining followers, and scaling your account is being intentional with consistency in your brand. The biggest tip I give my clients is to use your three core brand colors 80% of the time, and your accent colors 20% of the time. Helpful things you can proactively do in working towards consistent posts is feed planning. It’s easy to get eyes on your profile, but to invite them in and hook that follow, insists consistency in when you post and what you post. To get you started, I created a free Instagram feed planner that you can edit directly from your laptop or mobile app, in Canva, for the purpose of seeing how your posts will flow with your entire feed. Customize with your bio, account name, business title, story highlights and more, to preview changes before even doing them. Click here to access this free planner template.
Posting when your Engagement is the highest.
To maximize the engagement you receive on your posts, a key thing to note is when your audience is most active. This way, when you post, you’re getting the most eyes possible on your content. Here’s how you find this information; On your instagram profile, tap on the three lines in the top right corner, then to Insights. Once here you will already begin to see a ton of info on how many accounts you’re attracting weekly, etc, but for this purpose, scroll down and tap on Your Audience → See All. Scroll all the way down to the bottom of the page. and you’ll be able to view your audience’s most active hours per day, and most active days per week. Post at your most active hours to receive more engagement flow.
Feeds that convert stalkers into loyal followers.
Lastly, let’s chat about your feed and the effect a good feed can have on a stalker turned loyal follower. Below you’ll see an example of three different layouts that can be used both in obvious and subtle ways. Whether or not we love to hear it, it’s true that an aesthetically pleasing feed with curated thought shows up for others in ways a scattered one can’t catch the eye.
ABOVE ALL ELSE, remember to do and post what resonates and feels right for your studio. Be unique, get creative, and have FUN. ッ
Want more? Consider it done. Click here to access our FULL Freebie, our Instagram Guide.