You heard that right. The second you decided to commit & rebrand your whole business, you married your brand. 👰🏻♀️🤵🏻♂️
You bought all new packaging materials, your website is cohesive and your business cards are in stock. You’re on the path to building a trustworthy, beautifully curated experience for your audience that they can depend on and look forward to connecting with — but oops. 😳 You broke their trust when you impulsively bought a pack of instagram story templates off of creative market *just because* they were cute and trendy.
When in reality they look nothing like the brand you’re establishing and just end up confusing your audience.
Yup. Not to be dramatic but with the exception of the limited font choices there are for instagram stories, there’s no excuse for cheating on your betrothed — *cough cough* I mean… brand. 🤷🏻♀️
So enough of the tough love — let’s check out some ways you may (or may not) be cheating on the brand you married, without even knowing it. 👉🏼
1.) Using random fonts and colors with no purpose in mind.
(Yeah, it’s all fun and games until you have a confused-as-crap audience that doesn’t know what to expect from you anymore.)
2.) U s i n g t h e i n c o r r e c t l e t t e r s p a c i n g .
(This one… it’s not even fun. It just looks tacky.)
3.) Purchasing templates that don’t align with your brand.
(Yes, it’s so cute, but how much work are you actually putting into the template to make it fit??)
4.) Using random stock imagery that doesn’t match your brand’s visuals or aesthetics.
(AKA if you’re brand’s visuals are more peaceful and inviting, harsh lighting imagery would not be the move for you.)
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